27 oct
Adidas
Santiago
Purpose & Overall Relevance for the Organization
Ensure flawless execution on digital sites and provide the best experiences for adidas consumers to create brand and product engagement.
Key Responsibilities
- Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point.
- Create the KA's Digital Strategy across the country.
- Create synergies between brand and WHS address to leverage brand content and momentum across all digital trading points.
- Create measurable reports reflecting advances and KPI’s accomplishments.
- Analyze campaign and category performance data in order to take key actions to drive improvement in sales and consumer experience.
- Coordinate and monitor the channel's commercial strategy.
- Coordinate onsite communication, newsletters, and push notifications with Latin American teams.
Key Relationships
- Business Units and Category Manager teams.
- Regional Digital and Ecommerce teams (remote teams from Digital Hub based in Bogota, Colombia).
- Any Marketing and Sales teams.
Requisite Education and Experience / Minimum Qualifications
- Bachelor’s degree or equivalent required in related field.
- 1 to 3 years' experience in related functions as eCommerce, Digital Marketing, or similar.
- Strong interest for Digital Sales and eCommerce willing to implement best strategies and plans, evaluate new trends.
- Strong communications and management skills in order to coordinate several stakeholders.
- Advanced Excel and numerical analysis skills in order to manage budget and marketing planning.
- Fluency in both Spanish and English.
Be able to work in an English-speaking environment on a daily basis.
adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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▶️ Sr. Specialist Digital Marketing
🖊️ Adidas
📍 Santiago