Retail Category Development (Rcd) Analyst

Retail Category Development (Rcd) Analyst

No Relocation Assistance Offered
130100 - Santiago de Chile, Región Metropolitana de Santiago, Chile

**Mission of the position is to achieve category advisorship / expert status with our customers. The Retail Category Development Analyst is responsible to develop and deliver the Retail Category Development Services to our customers:

- Category knowledge
- Category optimization
- Joint category planning

Is also responsible to build and disseminate Category Knowledge and to drive retail category focus within the commercial team. The role requires a strong understanding of the shoppers in different RE’s across the category. Needs to identify category business challenges within RE’s and for priority customers,





and develop shopper based solutions. Close relationships with Insight, Marketing, RE Managers, CDTs, Finance, CS&L; will be critical to success in this role.
**Key Responsibilities**

**DELIVER RCD SERVICES**
***Getting ready**
- Understand the role of the category within all RE’s (one way) and priority customers (two way)
- Gather and document customers’ category strategies and KPIs (for 2-way customers)
- Develop local e-guidebook for the prioritized categories; consolidate Consumer & Shopper knowledge and retail trends in a Category Story, leveraging eGuidebook
- Master information from Global Sites (e.g. Planet Retail, CP Cust engagement center, e-guidebooks, Shopwise, ShopperSmart etc.)
**Develop and deliver two-way services**
- Identify 2-way customers’ category challenges and articulate questions to understand the “why”
- Work with the Insight team to develop the insights and opportunity. Work with RE Managers, Marketing and Insights team to ensure allocation of resources / budget.






- Develop retail category strategy (using the Category Strategy blueprint)
- Ensure development of solutions that maximize category growth opportunities for all RE’s (one way) and priority customers (two way),
- Develop Recommended Assortment and Planogram
- Coordinate cross-functional team to develop category solutions (e.g. Shopper programs, potential breakthrough initiative)
- Coordinate a Customer-CP RCD Workshop
- Responsible for the quality of CP’s Category Review process and output.
- Monitor Category Review outcomes and communicate to commercial organizations.
- Monitor and share with customer category results of agreed solutions
**Develop and deliver one-way services**
- Develop one-way category knowledge sharing protocol (e.g. newsletter)






- Develop “Ideal Store” recommendation for priority categories
- Develop and deliver training to CP team for “Ideal Store” implementation
- Monitor implementation and results and communicate to commercial team
**SHARE CATEGORY KNOWLEDGE INTERNALLY**
- Build category knowledge bundle for internal use (incl. CP Category Strategies)
- Develop and deliver internal category coaching sessions to disseminate category knowledge (annual) and retailers’ perspective
- Provide input to annual commercial planning by highlighting category dynamics and opportunities by RE / customer, including category promotion learning, ASP trends, category portfolio opportunities etc.
**DRIVE RETAIL CATEGORY FOCUS INTERNALLY**

Retailers’ category challenges & strategies






- Share two-way customer category challenges / opportunities and retail category strategies (blueprint) with the commercial team (gaining customer’s approval where required by confidentiality agreements).
**Customer Category Profitability**
- Track Retailer category/brand profitability where possible for each RE/Customer
- Identify ‘at risk’ brands, forms, sizes where there are gaps vs category average performance and average customer margins
- GTM/NPD
- Provide key inputs to GTM team for all NP development & new projects
- Develop Category based plan by RE for customers’ presentation.
- Provide anticipated trade acceptance for new products at product concept stage.
**KEY CONTACTS**
- To better align to our customers he/she must spend time with CDT’s & Customers where appropriate.





This would include monthly store visits.
**Background Required**
- Civil Engineering, Commercial Engineering or Bachelor Degree of Business Administration or Industrial Engineering
- 4+ years of experience in commercial areas
- Intermediate-Advanced English
- At least one year of experience in the category management area
- Proficient in Excel and the Microsoft Office/Google Suite package
- Master of Business Administration is desirable
- Experience in Sales, Customer Relations and Marketing is desirable
- Experience in Spaceplanning or Spacemann is desirable

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity,





sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected

▶️ Retail Category Development (Rcd) Analyst
🖊️ Colgate-Palmolive
📍 Santiago