23 oct
The Kraft Heinz
Santiago
Description
Responsible for developing Retail sales capabilities plans to deploy in the markets. Leads perfect store, trade marketing strategy and excellence / incentives programs for internal and external teams.
Influences local teams to accomplish regional strategies and KPIs, standardize execution across the region.
- Control and monitoring by KPIs with the correlation between indicators such as product availability, share of shelf, extra spaces, sellout.
- Standardize DGMP targets and accomplishment for the markets.
- Elevate our ecommerce performance through capabilities, tools and quarterly plans.
- Develop trade marketing Q plans to secure brilliant basics for the region.
- Brands toolkits development with Marketing teams.
- Deploy materials by retail environment for the region.
- Develop and deploy distributor excellence program.
- Follow up KPIs with commercial internal and external teams.
- Secure monthly / annual targets by market.
- Develop incentive programs for external and internal teams : sales force, field sales force, etc.
- Cascade programs for local market proper execution.
Knowledge & Experience
- University degree in a career related with Business Administration, Marketing or finance.
- 5+ years of experience managing regional strategy in Trade Marketing, Commercial or similar in consumer goods companies.
- Field sales force knowledge
- Data analysis
- Perfect store expertise
- Ecommerce and retail expertise
- English Intermediate / advanced
- South America / Andean region market knowledge (plus)
Location(s)
Santiago, Chile
▶️ Trade Marketing Specialist/shopper
🖊️ The Kraft Heinz
📍 Santiago