23 oct
Newfold Digital
La Florida
The Senior Public Relations Manager will lead all PR activities for the employer brand (Newfold Digital) and the GTM (go-to-market) brands. This role will execute integrated media relations strategies and campaigns to promote the pillar brands, position executives as thought leaders on newsworthy and important topics and as a go-to resource for media outlets. This role includes creating media relations strategies on behalf of the brands, creating powerful stories featuring our customers, developing a creative thought leadership program, data-driven storytelling, launching new products and managing PR activities for integrated marketing campaigns.
Key Responsibilities:
- Lead the strategy development and implementation of Newfold’s and the GTM brands’ PR activities, across business-related announcements, customer stories, and influencer communications.
- Lead crisis communications for unexpected situations including drafting statements with legal, monitoring social media, and all external communications.
- Develop and lead thought leadership strategies by working closely with brand executives and teams. Manage logistics for contributed content, speaking opportunities, events and social media.
- Manage PR agency on behalf of Newfold and the brands, keeping them abreast of product launches, trends, and customer stories. Connect with teams and executives to support media pitching.
- Develop and lead strategy on data collection both internally and externally to execute research-driven storytelling.
- Create strategy and manage influencer programs across brands including budgeting and contracts when necessary.
- Spearhead the development of each brand’s narrative for product launches, campaigns, and etc. - partner closely with the PR agency,
as well as department heads.
- Engage with the PR agency, senior executives, and other groups across marketing, development, customer support and others to uncover story angles and proof points for compelling pitches.
- Manage incoming media inquiries to opportunistically enhance the brand’s industry leadership position with and in the media.
- Draft talking points, backgrounders, statements, press releases, etc.
- Collaborate with social teams on executive social media strategy.
- Maintain relationships across multiple internal teams including marketing, product, business intelligence, analytics, etc. to ensure consistent communications strategies.
- Contribute content/concepts for use on the brand’s owned channels.
- Monitor competitive news/developments and industry-related issues, crafting responses and/or strategic messaging, as appropriate.
- Track and engage with influencers and members of the industry media.
Qualifications:
- 4+ years of relevant experience, agency preferred
- Degree in Communications, Public Relations, Journalism or related field
- Strong communication skills both verbal and written
- Comfortable in a fast-paced, deadline-oriented environment
- Strategic thinker that is proactive versus reactive
Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.
This Job Description includes the essential job functions required to perform the job described above,
as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
▶️ Senior Public Relations Manager
🖊️ Newfold Digital
📍 La Florida