18 oct
Red Bull Gruppe
Temuco
Field Marketing Specialist (FMS)
The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
They work with the FMM to build strong local networks including:
1. Opinion-leaders
2. Key influencers (both online and offline)
They help to create and implement marketing initiatives in the four key pillars of the marketing mix:
1. Consumer Collecting
2. Sports
3. Culture
4. Communications
This involves leveraging On Premise, Off Premise, and New Business opportunities and encompassing local needs and specificities,
ultimately impacting the heart of local consumers and leading to the successful development of the business.
The FMS is constantly out ‘in the field’ to make things happen; this is not an ‘office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.
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▶️ Field Marketing Specialist Temuco
🖊️ Red Bull Gruppe
📍 Temuco